According to archives, the beginning of Žemaitijos Pienas Company dates back to 1924. That year the Samogitian capital of Telšiai (the legend says it was founded on the seven hills by the giant DŽIUGAS) opened Telšiai Dairy.
Lithuania’s market for vodka is the biggest market of the country, hence the enormous competition – around 30 new brands end up on the shelves every year.
However, the super-premium segment of this market is relatively small, and it’s dominated by global brands. So a Lithuanian product has to boast an exceptional, unique and extra luxurious appearance in order to stand out and become the leader here.
A Lithuanian semi-hard cheese called Liliputas which is manufactured by the country’s oldest Belvederio Cheese Dairy now aims to conquer the world market.
One of the oldest and most fundamental Lithuanian food products was and is rye bread. Bread plays an important role in family holiday rituals and agrarian ceremonies. Lithuanians link many beliefs and magic with bread. One of them is the protective characteristic of bread, protection from fire and help in putting out fires. For protection a piece of bread is placed in the foundation when building a new house.
Lithuanian company “Vlniaus Pergalė” (Vlnius Victory) is a modern confectionery factory that manufactures the broadest quality range in the Baltic States!