Amber Beverage Group announced that it has completed the acquisition of a majority stake in Think Spirits, the number one brand-building distributor in Australia.Continue reading →
Lithuania’s market for vodka is the biggest market of the country, hence the enormous competition – around 30 new brands end up on the shelves every year.
However, the super-premium segment of this market is relatively small, and it’s dominated by global brands. So a Lithuanian product has to boast an exceptional, unique and extra luxurious appearance in order to stand out and become the leader here.
One of the oldest and most fundamental Lithuanian food products was and is rye bread. Bread plays an important role in family holiday rituals and agrarian ceremonies. Lithuanians link many beliefs and magic with bread. One of them is the protective characteristic of bread, protection from fire and help in putting out fires. For protection a piece of bread is placed in the foundation when building a new house.Continue reading →